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A look at communication: a SWISS selfies contest

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The eyes are the message

You want win a trip to Switzerland for two people And the luxury of an authentic five-star stay? You just have to take a photo, a selfie, of your eyes, fill in your data in an online form, upload the image and send it to participate in the raffle. And now the answer to the question you are asking yourself mentally, why does the SWISS airline do this?

It's a bit ironic to answer you when (my fault for not silencing it), every few minutes a discreet beep indicates that someone has written me a message on WhatsApp. That small screen, that of the mobile, accumulates throughout the day more looks from us than those we dedicate to people - flesh and blood and not virtual - that surround us. The SWISS airline and Swiss lighting artist Gerry Hofstetter pretend a wake up call lack of communication between human beings in an increasingly incommunicado world.

For this they undertook a few months ago a tour of Europe in which Hofstetter has projected and will project on spectacular buildings (such as the Vienna Opera or the Royal Greenwich Observatory in London) a spectacular assembly of looks. The eyes of the spectators will be contemplating the looks of SWISS cabin crew who have participated in this curious action, the Art of Attention.

On February 25 "The Art of Attention" arrived in Spain. The city chosen for the screening was the bustling and multicultural Barcelona and the monument on which all eyes fell, the Sacred Heart in Tibidabo. In this video there are some images of that moment so, never better, visual.

But not only SWISS crew members, who are those who have set an example with his eyes (always attentive in the cabins of SWISS aircraft to the needs of passengers), but anyone who feels identified with the need to promote greater attention to others You can contribute your grain of sand. Or, in this case, your look.

The SWISS airline has enabled a web page explaining The Art of Care project and offering the option to anyone who wishes to send a photo of their eyes to be projected. Of course, it will be on a date and instead of Switzerland still secrets where the projection will take place will gather all the images from the eyes that people from all over Europe send.

Yes The eye you see is not an eye because you see it, but it is an eye because it sees you (as Antonio Machado said), then keep an eye on the data: among all the participants seven trips to Switzerland will be raffled for two people in SWISS Business, including two train tickets to Zermatt (first class round trip) and one night at the 5-star hotel "Grand Hotel Zermatterhof".

At the end of the post you have all the information to participate. If you are, like me, of those who he spends too much time watching screens Why don't you look at the details of this project and participate?


More information about the SWISS campaign

This is the SWISS website with content in Spanish about this campaign.

Here you have the participation form and to upload your selfie.

Note: all photos and videos (c) SWISS, temporarily assigned for the realization of this article5.001

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